



I hope to share thoughts and lessons regarding my fashion and beauty photography within this blog. Please send questions to steve@dantzigphotography.com so I can respond to your needs as well as sharing my ideas. Please see my first post for my rules regarding this blog. Thanks!




It's been about 30 years since I was was invited to my first "big production" shoot for a TV commercial. My good friend and first "serious model" had landed her first commercial. I was extremely excited when Pam asked me to come along. I remember that the director was a very friendly gentleman who welcomed me with enthusiasm. I think the product was a frozen ice pop called "Ice Juicy" or something like that. The shoot took place on a Long Island NY beach. It wasn't exactly a stunning Long Island Beach day. In fact, I remember it being quite overcast. I was a young student of lighting and was VERY concerned. I couldn't understand why the director and crew didn't seem to be upset. I finally got the nerve to ask the director about it: "...but, there's no sun today," I exclaimed! He calmly replied "Oh that doesn't matter...we'll create it."
We used an 18" white beauty dish to create these images of Joanne Guillermo. (You've seen Joanne a few times now. She's become one of my favorite models and always does a great job.) The beauty dish, fitted with a white diffuser, does a great job of simulating sunlilght. We set the strobe/ambient combination according to the background and we are good to go!